how do you reach these people >> they are advertising madden nfl is online here you can see the ad vote absentee but that's not all people who play football game or battleship and probably a little younger than thoughs who watch traditional news programs on television. what's striking is that the obama campaign in this instance is going out and trying to meet people where they live or play rather than relying, say say, on television ads. >> it's not quite all young because president obama loves to play scrabble. we know that. >> woodruff: what about the romney camp? what are they doing? >> they're doing a little bit more traditional. they're reaching out on facebook and twitter and on their mobile app they're geotargeting people meaning when you say you live in the district of columbia or you live in florida ther able to target the early voting to your city. >> the romney campaign working with google. what they do is you buy up popular search terms so that you have a way of serving up your ads to people who might be interested in politics. >> brown: so there's a way for all kinds of vot